Sweet, juicy strawberries with sugary pavlova and pineapple acidity. 

Jhonatan Gasca, a dedicated coffee farmer from Huila, Colombia, is transforming his family’s coffee legacy. With a focus on innovation and sustainability, he’s paving the way for high-quality, specialty coffee that reflects both his heritage and his forward-thinking vision.

We paid 286% above the Fair Trade price for this coffee - learn why here.

Born and raised in the Bruselas region of Huila, Jhonatan comes from a long line of coffee farmers who prioritised quantity over quality. However, Jhonatan's vision diverged from his family’s traditional approach. Determined to create a product that was as refined as it was meaningful, he shifted to specialty coffee production, focusing on flavour, sustainability, and craftsmanship.

His journey into coffee farming wasn’t straightforward. Initially, Jhonatan pursued a career in professional soccer but eventually returned to his agricultural roots. After studying ecological agricultural and livestock production, he applied his newfound knowledge to coffee farming, honing his craft with innovative techniques and a deep understanding of the local ecosystem.

At Bella Vista farm, nestled at 1549 MASL, Jhonatan cultivates his coffee with the ultimate of care, using the natural process to draw out the unique characteristics of the Huila region. His first harvest, completed in February 2024, reflects his hard work and commitment to quality, with each bean benefiting from the rich soil and high-altitude climate.

Working closely with CATA, a key partner in specialty coffee, Jhonatan is committed to growing his reputation on the world stage. His dedication to sustainable practices, combined with his drive to produce world-class coffee, ensures that he is not just continuing his family’s legacy—he is elevating it.